Thursday, September 19, 2013
3 Business Lessons From
Today’s Music Artist
Often you will hear me say that
“as an entrepreneur, it is your obligation to evolve”. It’s simply a mandatory requirement that all
of us must obey or we suffer the consequences of stagnation or failure – plain
and simple. Many want to know, how can this be done? What can I do to stay on
the rise? Or better yet, how can I rise above it all? Recently, three of
today’s hottest music artists revealed several impeccable strategies on how to
get on top, stay on top and how to totally redefine the definition. #CheckIt:
1. Be a Game-changer
In July 2013,
Jay Z did the unthinkable, but was rewarded all that he imagined. He keenly
strategized a way to make his new album platinum before it reached public
distribution. Who does that? A game-changer.
He created his own game by making a deal with Samsung to cross-promote
his album with their equally identified target audience. Samsung agreed to purchased 1 million units of
his new album and offered it to their Galaxy III and IV customers as a free
download on the 4th of July. This cross-promotion gave the album instant
platinum status, Jay-Z received a huge check and in exchange the Samsung Galaxy
sales increased because everyone wanted to hear Jay-Z’s latest music.
Business Lesson Takeaway: Do the unthinkable and offer massive
propositions to strategic partners to reach revenue goals quickly.
2. Get Noticed by Being Bold
In August 2013,
an up and coming rapper named Kindred Lamar boldly and bravely took advantage
of an opportunity to show his competitors that he was a force to be reckoned
with by openly challenging them to step up their game. His action created
instant publicity and more traffic to his website, social media accounts and
music downloads.
Business Lesson Takeaway: Do what
others won’t and boldly make moves to expose and expand your brand to the
masses.
3. Be Radical and Risky
Also in August
2013, Miley Cyrus unapologetically let it all out. She was liberated, fearless
and self-expressive to the max. Although
her form of self-expression was risky for her brand, she made the move anyway
and in the end caught everyone’s curiosity to find out what she was currently
involved with and she picked up new a group of new followers along the way.
This strategy positioned her to remain relevant and put a mark on the world
that would be noticeable and unforgotten.
Business Lesson Takeaway:
Be authentic, take calculated risks to gain a
higher and sustained returned.
Tieshena Davis
Business Manager - Advisor - Trainer
